Head of Group Marketing & Communication

Stena Line / Marknadsföringsjobb / Göteborg
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Stena Line is one of the world's largest ferry companies and has Europe's most comprehensive route network. Our business focus on transportation of both passengers and freight. We operate in Scandinavia, around UK and the Baltics and employs 5 100 people, the majority working with service and sales. At Stena Line we live our values no matter what we do, by caring for our customers, our resources and each other.

Would you like to be a part of transforming Europe's leading Ferry company?

Stena Line is on a journey. We have high ambitions and we have started to transform. We want to become an even more customer focused, digital and sustainable company that is attractive both for customers, employees and partners. Marketing & Communication is a key lever on this journey and we are looking for a marketing and communication star, who can lead our work when it comes to building, strengthening and protecting the Stena Line brand externally and building pride in it internally. We want someone with a broad and deep experience from working with marketing and communication in an international and cross-functional environment towards both B2B and B2C customers. And with a passion for telling the story and engaging the audience.

What will you do?
You will actively contribute to Stena Line's transformation journey and be responsible for external and internal communication, building the brand and defining the communication framework for Stena Line going forward. You support Group management by setting the tone of voice and the overall messages for the company as well as creating an understanding of and engagement for Stena Line's strategic direction to enable all employees to contribute the business. You are responsible for developing the Stena Line brand in line with the strategy and for building pride and trust in it, both externally and internally.

You will also:

• Lead an develop external and internal communication to support Stena Line's journey towards becoming a digital, sustainable and likable brand. The internal communication is very important in this as we want all our employees to act as ambassadors for our brand
• Define our brand, marketing and communication platform in terms of look and feel, personality, tone of voice, brand positioning and visual guidelines for Stena Line
• Develop, plan and lead strategic communication concepts in an ever changing environment

Who are you?
Except from being passionate about communication you have previous experience from building attractive brands, both from an internal and an external perspective. You also have experience from defining brand building activities, brand frameworks, visual guidelines and tool kits in an international context. You are great at telling stories that creates engagement and action both internally and externally and you have thorough experience from both PR as well as internal communication.

You are a natural when it comes to collaboration, and to influence and inspire people around you. And this is also how you lead, by creating inspiration and energy but also by being clear and dedicated. You are an experienced leader and you have a suitable university degree or equivalent. You combine strategic thinking with a positive can-do attitude & ability to get things done on time and on budget. You live and breathe communication, digital marketing, CRM and data driven consumer marketing. You're flexible, open for both ideas and feedback and you have experience from working in an international and complex environment preferably in an owner-led company. You are fluent in English and knowledge in German, Dutch and Polish is most welcome.

Interested?
Get in touch with Jari Virtanen +46 31 858316 jari.virtanen@stenaline.com to learn more about the position or Stina Sörensen, HR Recruitment & Training Manager +46 31-85 87 54 stina.sorensen@stenaline.com to hear more about the recruitment process. Last application day is June 22nd. You will be based in Gothenburg.

At Stena Line we believe everything starts with Care. For us it means that we care about our customers, our business, the environment and we care about each other. This has made us one of the world's largest ferry companies since the start in 1962 in Gothenburg, Sweden. Today we are more than 5000 colleagues from 50 countries.

We want to make sure that our company is a fair and inclusive place to work for everyone. For us it is never acceptable to discriminate and we are firmly committed to equal employment opportunities regardless of age, religion, gender, sexual orientation, gender identity, ethnicity or disability. Join us on our journey!

Varaktighet, arbetstid
Heltid/ Ej specificerat

Publiceringsdatum
2017-06-13

Ersättning
Enligt avtal

Så ansöker du
Sista dag att ansöka är 2017-06-22
Klicka på denna länk för att göra din ansökan

Företag
Stena Line

Adress
Stena Line
Emigrantvägen 20
41327 Göteborg

Kontorsadress
Emigrantvägen 20

Jobbnummer
3552492

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