Head of Digital Merchandising
Acne Studios AB / Marknadsföringsjobb / Stockholm
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hela Sverige Visa alla jobb hos Acne Studios AB i Stockholm We are looking for an excellent Head of Digital Merchanding to join our E-commerce team within the Digital Commerce department at Acne Studios Head Office in Stockholm, Sweden.
As Head of Digital Merchandising you'll be responsible for the commercial and visual performance of the acnestudios.com website globally, i.e. maximizing visitor relevancy, spend and engagement on a daily basis, as well as ensuring that Acne Studios is at the forefront of online merchandising and personalization, both in terms of strategy and technology. You will lead and set the strategic direction for a team of merchandisers, one copywriter and prooferaders, and collaborate with key stakeholders across departments to continuously develop the shopping experience for our online customers globally.
You will drive an adoption of data and insight in the day-to-day management of the site and secure continuous development. Familiarity with Google Analytics is key, and you are expected to take action based on observed onsite customer behavior.
Tasks will include, but are not limited to
• Overall responsible for the visual merchandising of the online shop, with the aim of increasing site performance and sales, while maintaining Acne Studios luxury fashion brand identity
• Set strategic direction and own the digital merchandising agenda. Ensure that merchandising activities support our business strategy and are synchronized within DTC, marketing, production and other departments.
• Support the sales budget planning with insights and understanding for past performance and how upcoming product releases and activities can impact sales.
• Coordinate with buying, supply chain and digital studio to ensure product delivery and plan on-site activation.
• Responsible for on-site search performance, ensuring keywords are optimized and products returned are performing
• Overall responsible for on-site personalisation including product recommendations and predictive sort, to drive enhanced sales
• Secure delivery of the necessary daily, weekly and monthly analyses to understand the short-term actions needed to improve performance
• Based on strong data analyses, set and deliver merchandising action plans to increase conversion rate, average order size and active customer base. Lead related projects.
• Own the commercial calendar and coordinate with other teams and departments to plan and ensure execution of activities and communication that support the business goals and strategy.
• Overall responsible for the global email marketing and - communication. Collaborate with marketing, CRM and retail on strategy and targeting, and work closely together with the digital studio and digital design team to ensure brand relevant and attractive content.
• Overall responsible for promotional activities on acnestudios.com, including end of seasonal sale
• Delegate site QC and ensure related ticket completion.
We believe you have a genuine interest in data-driven online merchandsing, and a strong ability to turn customer data into actionable insights. You have a global mindset and an understanding of the luxury fashion customer's needs, across geographies. As a person, you are a natural leader and a problem-solver with the ability to drive change.
Qualifications
• At least 5 years' experience of working in a similar role within ecommerce
• A degree in Business Administration or similar
• An appreciation for Acne Studios brand image and how the brand would like to be perceived.
• Strong numerical and analytical skills, ideally gained in a retail merchandising environment
• Excellent working knowledge of Excel and Google Analytics
• Highly computer literate, preferably with knowledge of website systems and analytics tools
• Working knowledge of SalesForce commerce cloud (mainly Business Manager) and Quickview is meriting
• Fluent in English, written and spoken
The position is based at Acne Studios headquarters in Stockholm and reports to Director of E-commerce. Travelling may occur.
Apply today! We will interview candidates continuously.
We may perform background checks for this position.
Acne Studios is a Stockholm based fashion house with a multi-disciplinary heritage. Through founder and Creative Director Jonny Johansson's interest in art, architecture and street culture, an alternative path has been found, turning Acne Studios into a well-respected creator of ready-to-wear for men and women. The collections are defined by Jonny Johansson's signature juxtaposing design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and custom developed fabrics.
Acne Studios is independently owned and has over 60 stores over the world including flagship stores in Paris, London, New York City, Los Angeles and Tokyo. The company has an annual turnover of around 230 MEUR and a total number of staff of more than 800, around 200 are working at the headquarters in Stockholm. Acne Studios also operate offices in Paris, New York, and Shanghai.
Varaktighet, arbetstid
Heltid/ Ej specificerat
Publiceringsdatum2021-08-11ErsättningFast månadslön
Så ansöker duSista dag att ansöka är 2021-09-11
Klicka på denna länk för att göra din ansökanFöretagAcne Studios AB
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Acne Studios AB (org.nr 556504-7726),
http://www.acnestudios.com Arbetsplats Acne Studios
Jobbnummer 5896471
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