Global Sr. Brand Manager On-Trade
The Absolut Company AB / Säljarjobb / Stockholm
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hela Sverige The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlua and Our/Vodka. Absolut Vodka is the Group's biggest, and the worlds fifth largest spirits brand by volume. Every bottle of Absolut Vodka comes from one source, Åhus in southern Sweden, produced with the same continuous distillation as was introduced by its progressive founder LO Smith. Today it is Sweden's single largest food export. Malibu is the number one rum-based coconut spirit in the world. Kahlua coffee liqueur is the world leader in its category. Since July 2008 The Absolut Company, previously V&S Vin & Sprit AB, is an affiliate within Pernod Ricard, the world's ##2 in wine and spirits. Its head office is located in Stockholm, Sweden. The company has 500 co-workers and sales in more than 150 markets. Chairman and CEO is Anna Malmhake.
Global Sr. Brand Manager On-Trade
The Absolut team is looking for a Global Sr. Brand Manager On-Trade Absolut, to join the Comms & Channel Marketing Team in a temporary assignment (8-9 months, to cover a maternity leave). You will support the delivery of The Absolut Company's business objectives via excellence in Channel Marketing for the On Trade Channel ensuring the development of activities and programs in close collaboration with our lead markets that both generate profitable sales and are in line with brand strategies and guidelines. Key Responsibilities; Develop and successfully implement the Absolut Marketing strategy, guidelines, activities, market programs and tools & assets for the On-Trade channel to achieve the strategic business goals Lead the On Trade Channel Initiate, own and run global projects for on-trade Ensure the timely delivery of toolkits and guidelines in IBP Act as the internal knowledge hub and guardian for on-trade Work cross-functionally within TAC close collaboration with the rest of the Absolut Brand Team and other functions within The Absolut Company Evaluate trends in on-trade channel, competitors, initiatives and analyze consumer insights Deliverables Clear and well articulated On Trade strategy Implement, in close collaboration with the Off Trade Marketing Manager, the US market collaboration program establishing a new Look & Feel in the L3F Further develop Always-On On Trade programs (Drink Strategy, Consumption Tools) and POS guidelines Contribute to Global campaigns (eg EOY, MOY) Overall company business objectives Follow up with key markets on performance Stay on top of on-trade/spirit trends Manage relationships with external agencies and other stakeholders Management of assigned M A&P
Key Capabilities & Qualifications
University degree, or equivalent Work experience in relevant marketing, trade management or brand positions Genuine drive and passion for the drinks business, strong On-premise affinity and experience, experience from working in a local market Strong project management skills, with proven track record of leading marketing projects from brief to launch Ability to work with multiple stakeholders simultaneously, real team player Strong social and interpersonal skills Excellent communication and presentation skills Ability to take own initiatives, focus on customers and execution Ability to work in a structured way in spite of a constantly evolving environment Fluent in English Number of employees (total Communications & Channel Marketing Team): Total Comms & Channel Team: 19 Channel Marketing & Experiences: 7 (as part of Comms & Channel Team) No direct report Close cooperation with Brand Manager On-trade and rest of Channel Marketing & Experiences Team Reports to Sr. Marketing Manager Channel Marketing & Experiences Contract details: Position based in Stockholm with frequent trips to key markets Local contract (8-9 months contract, to cover a maternity leave) Start date: January 2018
Varaktighet, arbetstid
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Publiceringsdatum2017-10-31Så ansöker duSista dag att ansöka är 0001-01-01
Kontakttac.recruitment@pernod-ricard.comFöretagThe Absolut Company AB
AdressThe Absolut Company AB
11743 STOCKHOLM
KontorsadressMarieviksgatan 19 b
Jobbnummer 3777951
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