Global Brand Communication Manager
Essity AB Publ / Marknadsföringsjobb / Mölndal
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Are you a talented, driven and creative initiator, that would like to work with a world leading brand at Essity, former SCA?
This could be the position for you!
We are looking for a Global Brand Communication Manager to strengthen our TENA brand in defining the way we communicate to our target audiences.
The globally leading brand for incontinence products, TENA, is the largest brand in Personal Care, a "billion-dollar brand" with annual net sales exceeding SEK 15bn. With over 50 years of experience TENA is the world's leading continence care brand. We offer a full range of absorbent products, services and solutions that are tailored to the needs of individuals, their families and healthcare professionals. With the TENA brand, Essity is at the forefront of developing products and services that help improve the quality of people's lives.
Working with Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place.
Have a look at one of our recent campaigns below:
Tena Lady Discreet Carnival
https://www.youtube.com/watch?v=gZjZRpaW7l8 The position is located in Gothenburg and you will report Global Communication Director TENA Consumer.
Main Tasks
You will cooperate closely with the innovation teams, business units, lead markets, consumer/customer insight function, global creative and media agencies and others to develop communication in a consistent way to strenght our global brand positioning in a territory that drives company sales growth and reach overall Essity targets.
• Drive global communication strategy and process together with our global agency, from big idea to execution
• Develops and implement the yearly communication, media strategy plan based on global guidelines
• Develop global master pack for innovations and secure consistency across the globe
• Makes sure Brand Health and Communication KPI are met
• Work closely with innovation teams in the development of communication for innovation projects
• Analyze target audiences' changing media behavior and future trends
• Become an expert in the role of earned media forms outside of TV and Digital
• Support the BU in the activation of the communications where needed
• Show perseverance in a complex matrix environment with a many stakeholders
Key Competencies
To be successful in this role we believe that you are a talented creative initiator with social skills and with an urge to drive your business forward and with a passion for communication.
We believe that you have around 10 years of marketing and/or communication experience within a company or advertising agency. Experience working within an international FMCG, retail organization or global advertising agency and that you have excellent communication skills in English.
You should have strong experience working with creative & media agencies as well as managing complex projects with internal stakeholders. You have previously worked in developing communication and media guidelines.
Last but not least you are dedicated in improving well-being through leading hygiene and health solutions and you are motivated in a long term career at Essity.
Essity at a glance
Essity
Essity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions. Our vision is; Dedicated to improving well-being through leading hygiene and health solutions. Sales are conducted in approximately 150 countries under many strong brands, including the leading global brands TENA and Tork, and other brands, such as Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 48,000 employees and net sales in 2016 amounted to approximately SEK 101bn (EUR 10.7bn). The business operations are based on a sustainable business model with focus on value creation for people and nature. The company has its headquarters in Stockholm, Sweden, and is listed on Nasdaq Stockholm. Essity used to be part of the SCA Group. More information at
www.essity.com.Publiceringsdatum2017-08-21Så ansöker duSista dag att ansöka är 2017-09-11
Klicka på denna länk för att göra din ansökanFöretagEssity AB Publ
AdressEssity AB Publ
Mölndals bro 2
40503 Göteborg
KontorsadressMölndals bro 2
Jobbnummer 3652542
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