Digital Marketing

Adecco / Inköpar- och marknadsjobb / Stockholm
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We are now looking for an experienced person who can drive digital marketing within Business Unit Global Services Marketing Communications team.

People and competence are at the heart of Ericsson?s services business: 65,000 professionals in 180 countries speaking more than 100 languages. Ericsson is the world?s largest telecom services provider, supporting operators in creating competitive, attractive and appealing offerings for consumers. Ericsson?s services portfolio includes state-of-the-art expertise in consulting, systems integration, managed services, network deployment and integration, learning and support services. In addition to the telecom market, we address vertical markets such as broadcast, utilities, transport and public safety.

Come and discover what makes YOU + ERICSSON a powerful combination

In this position you will be responsible for:
• Set goals and KPIs, measure and report performance of all digital marketing activation and assess against goals (ROI and KPIs),
• Manage the web experience, plan and execute web, social media, digital paid media and SEO/SEM, webinars/virtual events content and activation.
• Support the marketing organization through development of actionable reporting and analysis, establish and track benchmarks. Develop action plans to meet or exceed established benchmarks.
• Create and deliver effective digital marketing recommendations using in depth knowledge of business objectives and online strategies.
• Collaborate with IT organizations, agencies/other vendor partners and internal marketing and communications organizations.

What we would like to see in a successful candidate:

• B.S. in Business/Marketing, Communications or related major or equivalent business experience.
Required competence:
• Proven record of experience in digital marketing (min 5 years);
• Experience in data analytics-driven marketing and communications, B2B social media programs and paid advertising campaigns.
• Strong analytical skills and data-driven thinking with the latest trends and best practices in online marketing and measurement.
• Demonstrate strong understanding of SEO onsite and offsite best practices and remain current on SEO industry trends.
• Strong understanding of technical web concepts and experience in managing websites; experience with Content Management Systems.
• Experience collaborating with IT organizations, agencies and internal marketing and communications organizations.
• Demonstrated ability to both develop strategies and be hands on in the execution and activation.
• Excellent teamwork and collaboration skills with strong cross-functional leadership skills and ability to collaborate inspire and get buy-in across a global organization.
• Very strong business acumen and understanding of Ericsson?s business strategy, services portfolio and competitive environment.
• Strong project management skills.
• Fluent in English, spoken and written.

Why Ericsson?

Ericsson offers a truly global company, with a diverse, performance-driven culture, an innovative and engaging environment and opportunities to work across borders. Our employees live our vision, core values and guiding principles ? sharing a passion to win and a high responsiveness to customer needs that in turn makes us a desirable partner to our clients. We invite you to join our team as we work together to solve the world?s biggest challenges.

Application
Last day to apply 6th of March.

Varaktighet, arbetstid
Tillsvidare
Heltid

Publiceringsdatum
2016-02-19

Ersättning
Fast månads- vecko- eller timlön

Så ansöker du
Sista dag att ansöka är 2016-03-06

Företag
Adecco

Adress
Adecco
10224 Stockhom'lm

Kontorsadress
Kungsgatan 60
Stockholm

Jobbnummer
2681743

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