Corporate Social Media Partner
Ikea Of Sweden AB / Marknadsföringsjobb / Älmhult
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Before we talk about us, let's talk about you. Do you love working with people as much as you love working with words? Do you use your skills to bridge gaps, create understanding, inspire and engage? If you have a skill for understanding others and helping them be understood, then you may be just who we are looking for.
Interested? Make sure you submit a complete application.
About IKEA
At IKEA, we do things a little differently. We like to break things (like rules) and make things (like planet-friendly plantballs). We dare to try, and we dare to fail. And above all else, we are driven by our shared vision - to create a better everyday life for the many people.
We do a lot of different things to make that vision come to life. As the IKEA franchisor and owner of the IKEA Concept, it's our job to protect, develop and enable the success of the IKEA Brand, together with our colleagues in other IKEA companies around the world.
Another thing fuelling our success is our values-based culture. While we are unique individuals with endless differences, something we share is our commitment to lead by example, work together, find better ways and to get things done. We believe in life-long learning, where we all play a part in helping each other (and our business) grow.
Job Description
The Corporate Social Media Partner is contributing to the execution and development of the global social media operations and tactics for Inter IKEA, aligned with the business goals and targets, defined by insights. This includes aligned content and planning for long-term common content, as well as enabling proactive social media opportunities, strategic improvisation, and supporting unplanned opportunities and requests to ensure the best possible outcome for the business - strengthening the IKEA brand trust and perception.
The Corporate Social Media Partner collaborates closely with relevant teams/functions to ensure that the social media content, strategy and tactics are aligned across.
You are working closely with the Social Media Leader to secure a global social media strategy, aligned with the overarching communication plan for all (existing and new) Inter IKEA external channels.
Part of the scope of role is to secure the IKEA franchisor principles and frames for the IKEA franchisees of how to use specific social media channels, as well as legal support on social media activities from a trademark perspective, including ensuring compliance to brand guidelines, regulations etc.
The Corporate Social Media Partner is, together with the Corporate Social Media Leader, responsible for utilizing social media analytics tools to measure the success of campaigns, develop and track KPIs, identify goals, and ensure follow-up and communication to relevant internal stakeholders. And to secure social media in crisis communication, including identifying potential issues, contributing to the crisis communication plans, and communicating with stakeholders during and after situations when the IKEA Brand is being challenged.
The scope also includes external stakeholder governance administration, and product ownership of media monitoring tools.
Job specific capabilities:
Strong experience of working with global Social Media, both proactive and reactive.
Very good knowledge of the IKEA business model, the IKEA Concept and the IKEA value chain, understanding of processes at IKEA
Strong knowledge of the media landscape and media logic and deep knowledge in social media
Deep knowledge of media monitoring
Experience in managing social media brand channels to reach diverse target groups while aligning them with business goals
Have a deep understanding of the latest trends on various social media platforms and be able to create engaging content and drive meaningful interactions with the audience
Deep knowledge of SEO
Strong expertise in developing and implementing successful brand positioning strategies, with a deep understanding of how communication affects stakeholder perception of the IKEA Brand
Excellent capability to judge messaging for communication in global social media channels while ensuring consistency with the brand's overall image and values
Other qualifications:
Ability to prioritise and coordinate multiple tasks and projects in a fast-paced environment.
Strong analytical skills to evaluate social media opportunities and assess when it's important to act or not act.
Ability to prioritise and meet deadlines while navigating in a complex and fast-changing environment.
Ability to work independently and within a team, collaborating and working in processes and interacting with different IKEA competences in the network.
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This role is full-time (40 hours per week) and will initially be based in Älmhult, Sweden, but within 6 months relocated to Delft, The Netherlands. This role sits in the global Inter IKEA Media relations team, and reports to the Media Relations Manager.
There is a preferred candidate to the role.
Last date to apply is 28 August 2023.
Ersättning Further details about terms and conditions will be covered in employment contract.
Så ansöker du Sista dag att ansöka är 2023-09-13
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare Ikea Of Sweden AB (org.nr 556074-7551)
Arbetsplats Inter Ikea Systems Service AB
Jobbnummer 8027435
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