Communications Planning Specialist
AB Electrolux / Marknadsföringsjobb / Stockholm
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At Electrolux we are passionate about improving everyday life for millions of people and the planet. It's embodied in everything we do. We believe that great tasting food brings people together. That our favourite clothes bring out the best in us. And that the home should be a place for wellbeing, a place to care for ourselves and our loved ones.
We employ great people from a wide variety of backgrounds - not just because it's the right thing to do, but also because we believe that diverse perspectives make our business stronger and more innovative. If you share our values, come find your place in our global community. Meet us on @lifeatelectrolux and career.electroluxgroup.com to learn more.
This is a full-time position based in our Global Headquarters office in Stockholm/Stadshagen where we are 60+ nationalities under the same roof and we're quite happy with the look and feel of the office! You should expect travelling mainly across Europe for approx. 5% of the time.
For us going to work every day has an even greater purpose than putting the latest product or technology on the market. It's about improving the everyday lives of millions. By being sustainable and open to new ideas we can push the boundaries of cooking, cleaning, and wellbeing at home. But to keep doing so, we need more people who want to innovate and re-imagine what life at home can be.
This role is in the Communications Planning team, and you will report to Head of Communications Planning. The team sit in the Marketing Communication & Activation team in the central Brand Marketing & Sustainability.
The role Communications Planning EU will integrate, and in tight collaboration with full marketing strategy and media teams, start developing a comprehensive and coherent communication plan, using identified target audience segments - with content tailored to each channel.
A regular day at work
* Serves as the intersection where content-, media- and brand strategy and our understanding of consumer channel behaviour - come together.
* Develop comprehensive communications plans aligned with organizational goals
* Conduct research and analysis to understand target audiences and their needs
*Support Commercial Areas with AIDA campaign follow-up measurement (plan timings, support agency with getting plans and assets)
*Improve accuracy and usage of our different tools (Datorama, Lumina etc) in collaboration with the rest of the paid media team to secure we have high trust in the data presented in the tools.
*Look beyond Paid media where possible to put the full analysis into context of owned, earned and business results.
*You will be working in a cross functional environment to gather data, analyse and share the learnings. You will have a lot of interaction with our Commercial Areas, internal marketing, and external agencies.
Who you are
*You have strong analytical and creative problem-solving skills. You can analyse different types of data, understand cause/effect and present the result so that other can understand it.
*You are familiar or eager to learnt about in the ever-changing communication and paid media landscape
*You have strong self-leadership and can work as well on your own as in a group
Fluent English required for the role. Bonus if you are fluent in Nordic Languages, French, German and/or Italian. We have several different sources where our data lives, so any experience in working in dashboards (like Datorama, a salesforce tool) or Media Tools (like Lumina) will help you get up to speed.
The core competences we look for are:
*Agile - Both reactive and proactive, you work efficiently and flexibly to deliver results within simultaneously running processes. A fast thinker with ability to pick up and treat new information rapidly.
*Analytical - With an eye for detail and the ability to interpret complex data. A passion for analysing data and making business conclusions and recommendations.
*Growth - You love to explore new ideas and drive continuous improvement, not only to do your best work but to develop your capabilities and acquire new skills.
*Team player - committed to deliver on your tasks and supporting the team.
*Collaborative - You ask, and you listen, you take ideas on board and drive for constant improvement.
*Communicative - Whether face-to-face or on the phone, you can communicate plans and articulate your ideas with colleagues and build a good relationship with your candidates.
You will learn how to work in a global and multicultural team both physically and virtually.
We are investing a significant budget into paid media across Europe. The paid media landscape is in constant change, so we must closely monitor, analyse, and share the learnings to make sure our investments are efficient. Your work will be important to help us learn, share and reapply to make smarter decisions across all our marketing efforts. The paid media landscape is an exciting area to work in and you will learn new things every day.
Qualifications:
*bachelor's degree in marketing/ statistics/ computer science/ economics/ related field
*Stakeholder management, especially in multicultural teams. Ability to manage multiple, changing priorities while working effectively in a team environment
*Great problem-solving skills
*Excellence in MS-Office suite, specifically Excel and PowerPoint.
*Fluent in English, both written and spoken Bonus if you are fluent in Nordic Languages, French, German and/or Italian
*Basic knowledge in Google Analytics
*Experience with dashboards (like Datorama, a salesforce tool) or Media Tools (like Lumina) will help you get up to speed.
At Electrolux, we take responsibility for our development in a supportive environment where we embrace our differences and learn from each other. In a truly multicultural setting, we shape living for the better and create remarkable experiences for employees and consumers, all around the globe.
Apply
To apply for the position send your application by email to
oskar.servenius@electrolux.comWrite "Communications Planning Specialist" as the subject.
Så ansöker du Sista dag att ansöka är 2024-03-09
E-post:
oskar.servenius@electrolux.com Omfattning Detta är ett heltidsjobb.
Arbetsgivare AB Electrolux (org.nr 556009-4178)
Sankt Göransgatan 143 (
visa karta)
112 17 STOCKHOLM
Arbetsplats Electrolux Appliances AB (org nr 556222-8683)
Jobbnummer 8492804
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