Brand Manager Immunology
Poolia Sverige AB / Marknadsföringsjobb / Stockholm
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Solna,
Lidingö,
Sundbyberg,
Danderyd eller i
hela Sverige About the position
The purpose of the Brand Manager is to lead the marketing mix execution and coordinate processes
related to business planning, marketing plans, portfolio management, market research, new product
launches, business performance tracking, and multi-channel marketing targeted for designated brands. At this level, the role has a high degree of impact on the business results by having the responsibility for
managing a brand and interacting with a variety of business profiles as well as with regular external
customer interactions of approximately 10 %.
This is a full-time consulting assignment with one of our clients. Preferd start date is April 2nd, and the assignment will run for 6 months. Selection will be made continuously.
Responsibilities
Key Role Activities
• Develop and deploy a cross-functional omni-channel communication and brand strategy with Medical Affairs, HEMAR, Public Affairs and other support functions for each business cycle and ensure implementation based on solid editorial planning.
• Adapt, translate and garner approval of promotional materials developed by IBVT or other countries. Only in specific cases, create locally relevant content and materials.
• Implement promotional activities according to the omnichannel editorial plan (e.g advertising communication & sales campaigns, multichannel promotional activities, events, congress booths, marketing ad-boards, etc.) for the brands in scope.
• Train and support the field-based team on strategy and use of omni-channel campaigns whilst integrating their feedback in further communication and activities.
• Connect and collaborate with key customers to build network relationship and partnership for market development.
• Analyze and understand competitive landscape, local market and customer needs and insights, by using/shaping the CRM-system (iConnect) and with regular external customer interactions.
• Be co-responsible for the business performance of the brand in scope, i.e. ensure optimal execution of the brand and market mix as defined by the brand and operational plans.
• Co-lead preparation of sales and cycle meetings as well as drive local brand-projects and orchestrate patient support programs.
• Participates, where applicable, in the EMEA SQUADS marketing co-create for the respective therapeutic area and brands.
• Ensure local and regional marketing network, where applicable, for their respective brands and therapeutic area, ensuring best practice sharing, insights- and content sharing within the country and/or region.
Your profile
Required knowledge:
• Academic degree in natural sciences, business administration or similar fields required
• 2-5 years of work experience in comparable roles preferred
• Healthcare, pharmaceutical or similar industry experience preferred
• LIF-graduation, or similar preferred
• Strong skills in Microsoft Office
• High proficiency in spoken and written English and Swedish
Personal skills:
• Ability to effectively solve problems by continuously searching for areas to improve and innovate.
• Open and flexible attitude with an ability to push for actions and results despite challenges and complex stakeholder landscapes.
• Ability to develop successful and strong relationships with external as well as internal stakeholders.
• Great command of communication skills, verbal, oral and written, and good presentation skills.
• Structured mindset with regards to project management.
About the organisation
Poolia offers a high level of expertise in the core areas of permanent placement and temporary staffing. The permanent placement and temporary staffing services are divided into several specialist areas: Finance & Accounting, IT, Office Support, Human Resources, Sales & Marketing, Life Science & Engineering and Legal.
Another specialist area is executive recruitment through Poolia Executive Search. The Company was founded by Björn Örås in 1989, and in 2015 had just over 1,350 employees in Sweden, Finland and Germany and a turnover of SEK 757 million.
Ersättning Fast lön
Så ansöker du Sista dag att ansöka är 2024-03-31
Klicka på denna länk för att göra din ansökan Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "71014".
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Poolia Sverige AB (org.nr 556426-7655),
http://www.poolia.se Körkort För detta jobb krävs körkort.
Arbetsplats Poolia PR AB
Kontakt Julia Asplund
julia.asplund@poolia.se Jobbnummer 8551388
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