Brand Manager Activation
Philip Morris AB / Marknadsföringsjobb / Stockholm
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hela Sverige Be a part of a revolutionary change
At PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.
With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
Marketing at PMI feels like building a new business - but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of a versatile team that's driving our huge commercial transformation.
We are now looking for a Brand Manager who can effectively lead our consumer brand engagement across the Nordics that will enable us to fuel our journey towards a smoke-free future even faster.
About the role
You will own and deliver solid annual brand plans based on regional and country-specific objectives. Establish strong brand and consumer engagement campaigns and events in own channels and events/festivals where the brand is present. Secure brand growth/equity and consumers' brand perception (awareness, understanding, engagement, likeability).
Main accountabilities:
• Deliver the right strategic positioning of the brand and understand it 's strengths, weaknesses, opportunities and provide corrective measures where needed
• Develop Omni-channel consumer brand engagement and activation plans for Nordics together with the senior brand manager and take lead on the plans and deployment
• Develop and implement brand activities based on consumer behaviour and trends. Contribute to the full omni-channel strategy and find ways to further optimize the plan. Coordinate with all relevant departments to ensure consistent communication across all channels
• Supervise events and tactical campaigns in retail and deliver content for the indirect retail and Digital trade engagement teams
• Collaborate with service providers/vendors and manage the quality of provided services
• Build and maintain strong relationships with agencies, and ensure the brand identity is successfully translated across all creative work
• Budget management for local market and individual projects
• Maintain knowledge of the global PMI brand toolbox, identify suitable tools with successful learnings from other PMI affiliates and adapt tools to local market needs
• Identify and initiate critical brand specific research needs and in coordination with the Consumer Insights function and in market experience, generate insights and follows-up with specific action plans improving brand appeal, marketing effectiveness and brand volume & share performance.
Who you are:
• Completed College/University degree or equivalent
• A minimum of 5 years marketing or sales experience in FMCG including a minimum of 2 years in marketing. Sales experience is an asset
• Prior people management experience
• Strong networking and stakeholder management skills
• A team-oriented approach and experience of working in commercial- and cross functional teams
• Proficiency in English is required, knowledge of a Nordic language would be a strong advantage
• Strong understanding of Nordic consumers and trends
This role can be based in either in Stockholm or Copenhagen.
What we offer
Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
• Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.
• Enjoy flexibility of hybrid way of working - split your time between working from our office or the comfort of your home, where it works best for you in line with business needs.
• Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress
• Take pride in delivering our promise to society: to improve the lives of a billion smokers
Så ansöker du Sista dag att ansöka är 2023-09-24
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare Philip Morris AB (org.nr 556123-8089)
Karlavägen 108 (
visa karta)
115 26 STOCKHOLM
Arbetsplats Morris AB, Philip
Jobbnummer 8072417
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