Brand Manager - Nordic Retail
Essity / Organisationsutvecklarjobb / Göteborg
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EssityEssity is a leading global hygiene and health company dedicated to improving well-being through our products and solutions, essentials for everyday life. The name Essity stems from the words essentials and necessities. Our sustainable business model creates value for people and nature. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands, such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 48,000 employees and net sales in 2017 amounted to approximately SEK 109bn (EUR 11.3bn). The headquarters is located in Stockholm, Sweden, and the company is listed on Nasdaq Stockholm. More information at
www.essity.com. Overview
Are you ready for your next career move and work with a global brand?
We have a great opportunity for an experienced Brand Manager to work with our global brand TENA in retail Region North (Sweden, Norway, Denmark, Finland and Baltics). TENA is strong #1 in the Rgion, driven by a passionate, dedicated and fun marketing team- focused on improving everyday life for anyone dealing with unexpected leaks.
With over 50 years of experience, our TENA products and services have proven benefits that make a real difference in the field of continence care. Incontinence products provide a basic need for individuals experiencing bladder control issues. The benefits they provide have a significant positive impact on quality of life. Increasing independence, confidence and freedom of movement allows people to engage in social activities and enjoy full and active lives. As the worldwide leader in incontinence products, TENA is dedicated to improving the quality of everyday life for anyone dealing with the Unexpected LeakTM.
This position will be located in Gothenburg, Sweden and report to Marketing Manager Libresse & TENA Consumer Goods Region North.
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Main Tasks
Develop and activate marketing plans and initiatives for TENA
Take the overall marketing responsibility for TENA's product portfolio, managing the interface to European/regional/local stakeholders and local go-to market projects for upgrades & innovations
Collaborate effectively with colleagues in other teams - such as customer marketing and sales, as well as supply and production
Adapt, localize and activate global TENA campaigns
Develop and coordinate BTL and other marketing activities in line with the global brand guidelines
Follow up on launches and campaigns. Collect and analyze data & learnings to Nordic and European retail teams
Manage assigned A&P budget
Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify market opportunities
Key Competencies
Minimum 4 years of experience from working with brand marketing within FMCG but also other relevant industry is of interest.
University degree in Marketing or equivalent
Excellent analytical skills
Strong Marketing and Brand Building capabilities
Excellent proficiency in English
Who are you?We are looking for a committed and result oriented individual with a lot of energy that can motivate and drive long-term stable level of profitability and growth of TENA. You need to be able to travel minimum 20-60 days per year.The role as a Brand Manager involves interaction with a lot of different stakeholders. We believe you are a flexible team player with a passion and drive for cross-functional collaboration.
Additional Information
Please apply online at our website. If you have any questions regarding the position, please contact Jenny Smith, Marketing Manager Libresse & TENA Consumer Goods Region North: +46 703 760 653.Essity kindly but firmly declines direct contact with recruiting and staffing agencies, as well as job advertising sellers.
Varaktighet, arbetstid
enligt avtal enligt avtal
Publiceringsdatum2019-03-29Ersättning• .
Så ansöker duSista dag att ansöka är 2019-04-19
Klicka på denna länk för att göra din ansökanKontaktSofia Enegren
FöretagEssity
AdressEssity
Mölndals bro 2
43131 Göteborg
KontorsadressMölndals bro 2
Jobbnummer 4700266
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