Brand Concepts & Customer Insights
Stena Line / Marknadsföringsjobb / Göteborg
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hela Sverige Developing Stena Line's brand is a key factor for us to become an even more digital, sustainable and customer oriented company. Working with Brand Concepts & Customer Insights you will be our guiding star when it comes to building, strengthening and protecting the corporate Stena Line brand externally and building pride in it internally.
Defining a long-term framework and platform for external and internal communication and interpreting that into look and feel as well as visual guidelines will be in focus. You will work with analyzing our customer insights to ensure action is taken in all customer touch points and that customer insights are used as input when needed.
What you 'll do
• Be a competent, proactive resource in long-term development of brand, marketing and communication
• Be able to plan, coordinate and drive brand building/communication activities across the company
• Define our brand and communication platform, that is look and feel, personality, tone of voice, brand positioning and visual guidelines for Stena Line
• Develop communication/brand concepts and templates and aapply visual guidelines to concepts and provide brand stewardship across all markets
• Combine strategic thinking with producing material and managing projects
• Develop customer insights based on fact based methods
• Apply customer insights to all customer touch points and in other relevant areas
Who you are
• Solid understanding of branding and communication and a proven ability to express a brand in design and layout
• High ability to collaborate, influence & inspire work teams to achieve set goals & targets
• Previous experience from defining visual guidelines and toolkits in an international context
• Proven ability of defining brand concepts and marketing campaign in an international context
• A positive can-do attitude & ability to get things done on time, on budget and fast
• Advanced PowerPoint, InDesign and Photoshop skills
Interested?
Get in touch with Disa H to learn more about the position or Camilla Å to hear more about the recruitment process. Last day to apply is February 28th, 2017. This is a temporary position with start in April 2017. You will be based in Gothenburg.
At Stena Line we believe everything starts with Care. For us it means that we care about our customers, our business, the environment and we care about each other. This has made us one of the world's largest ferry companies since the start in 1963 Gothenburg, Sweden. Today we are more than 5000 colleagues from 50 countries.
We want to make sure that our company is a fair and inclusive place to work for everyone. For us it is never acceptable to discriminate and we are firmly committed to equal employment opportunities regardless of age, religion, gender, sexual orientation, gender identity, ethnicity or disability. Join us on our journey!
Varaktighet, arbetstid
Heltid/ Ej specificerat
Publiceringsdatum2017-02-13ErsättningEnligt överenskommelse
Så ansöker duSista dag att ansöka är 2017-02-28
Klicka på denna länk för att göra din ansökanFöretagStena Line
AdressStena Line
Danmarksterminalen
40519 Göteborg
KontorsadressDanmarksterminalen
Jobbnummer 3315944
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