Brand Activation Manager
Essity / Organisationsutvecklarjobb / Göteborg
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EssityEssity is a leading global hygiene and health company dedicated to improving well-being through our products and solutions, essentials for everyday life. The name Essity stems from the words essentials and necessities. Our sustainable business model creates value for people and nature. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands, such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 48,000 employees and net sales in 2017 amounted to approximately SEK 109bn (EUR 11.3bn). The headquarters is located in Stockholm, Sweden, and the company is listed on Nasdaq Stockholm. More information at
www.essity.com. Overview
Our central marketing organization within Business Unit Professional Hygiene is responsible for steering segment and product marketing as well as brand activation across North America, Europe and MEIA.
We are looking for a Brand Activation Manager - Region North to be responsible for the consistent activation of Tork branded materials and communication in the Region and is responsible for the brand health in the respective countries.
You will be part of a remote team and report to the Business Unit Manager Brand Activation. This position is based in Gothenburg, Sweden
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Main Tasks
Develop, implement and own local media plan, based on Business Unit strategy
Adapt centrally developed media campaigns and manage media booking plan for local advertising
Execute local communication of BU centrally developed materials and ensure its consistent activation following the Tork brand guidelines
Conduct brand training to internal sales organization and activate brand initiatives
Secure implementation, tracking and reporting of local digital marketing activities
Implement and monitor local SEM/SEO Business Unit strategy
Drive local Tork PR and foster B2B media relationship
Ensures consolidation of regional and local brand and communication related insights across all stakeholders for input to Business Unit
Key Competencies
University Degree or equivalent
5+ years' experience in a marketing/brand or communication role
Strong understanding of the full scope of digital marketing
Relevant (ideally B2B) business understanding
Experience in working and coordinating PR and Marketing agencies
Experienced in effectively managing marketing budgets
Skilled in working with Google Analytics and SEM
Excellent English and Swedish knowledge
Capabilities
Holistic and strategic thinker
Customer and consumer driven
Strong analytical skills
Strong communicator and team player
Ability to work in a matrix organization
Cultural sensitive
Negotiating, influencing and networking skills
Executional excellence and driving for business results
Furthermore, we need you to be self-motivated and goal oriented as well as motivational towards others. You will be part of a Transatlantic team and therefore, you need to be flexible with your working hours.
Travel approximately 25%
Additional Information
Please apply online in English.
Essity kindly but firmly declines direct contact with recruiting and staffing agencies, as well as job advertising sellers.
About Business Unit Professional Hygiene and Tork
With the global leading Tork® brand, Professional Hygiene is one of three business units within Essity. Focused on tissue, towels, napkins, wipers and skincare products, dispensing systems and solutions used in commercial settings, the business unit brings customers expertise in hygiene, functional design and sustainability.
You'll find Tork products in office buildings, healthcare facilities, restaurants and hotels, schools, manufacturing sites, arenas and other public venues. The Tork brand is sold in more than 100 countries and is known for its innovation, having earned 350 patents over the past 10 years and many awards for design and service. Today we are bringing digital solutions to customers with Tork EasyCubeTM, a cloud-based service that is revolutionizing facility cleaning.
Already the global market share leader, we work every day to be the global "shaper" of professional hygiene solutions. When you work here, you are part of a team dedicated to insuring our customers - and their customers - are always ready for business.
Varaktighet, arbetstid
enligt avtal enligt avtal
Publiceringsdatum2019-02-19Ersättning•
Så ansöker duSista dag att ansöka är 2019-03-12
Klicka på denna länk för att göra din ansökanKontaktLotta Thun
FöretagEssity
AdressEssity
Mölndals bro 2
43131 Mölndal
KontorsadressMölndals bro 2
Jobbnummer 4622434
Observera att sista ansökningsdag har passerat.